I want to understand which customers and prospects are truly valuable.
Recommended entry pointCustomer Value Calculation
A digital entry point to define customer value together and evaluate customers transparently.
HAUFFE OS Products
Start with the right product
HAUFFE OS starts with two clear digital entry products: Customer Value Calculation and Deal Win Engine.
Customer Value helps identify better customers. The Deal Win Engine helps win concrete sales opportunities.
Additional formats remain available, but they no longer stand in front of the digital entry products.
Which decision is unclear right now?
Start with the product that matches your current challenge.
I want to evaluate active opportunities more effectively and win more deals.
Recommended entry pointHAUFFE OS Deal Win Engine
A sales execution product that makes risks, missing information and next steps visible.
The digital entry products
Customer Value
Define customer value, evaluate customers and set better priorities.
Deal Win Engine
Evaluate active opportunities more clearly and identify better next steps.
01
Customer Value Calculation
- Investment
- Plans in HAUFFE OS
- Client effort
- digital entry in the HAUFFE OS Workspace
Identify which customers and prospects truly fit your business.
Define customer value consistently across the company and evaluate customers through transparent criteria.
Key outcomes
- shared Customer Value model
- weighted evaluation criteria
- transparent customer segments
- decision basis for Sales, Marketing, Finance, Customer Success and Leadership
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Benefits: define customer value consistently across the company; evaluate customers and prospects transparently; prioritize stronger customers before resources are committed
02
HAUFFE OS Deal Win Engine
- Investment
- Early access
- Client effort
- planned for HubSpot
See what is still missing to win the deal.
The Deal Win Engine evaluates sales opportunities, identifies risks and recommends concrete next steps.
Key outcomes
- designed to work directly with HubSpot
- more CRM integrations will follow
- HAUFFE OS remains the central decision logic
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Benefits: assess closing potential systematically; identify risks and missing information early; receive concrete levers and next actions
Additional formats and services
These formats complement the digital products when leadership teams need additional clarification, facilitation or implementation support.
S01
HAUFFE Decision Audit
- Investment
- €4,900 net
- Client effort
- approx. 4–6 hours
A clearly bounded management check that makes visible where customer value, decisions, responsibilities and priorities break inside the organization.
Do not start with a consulting project. Start with a clearly bounded audit.
Key outcomes
- Decision Clarity Map
- Customer Value Breakpoints
- 5 concrete decision breaks
- prioritized recommendations
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Format: 30-minute Executive Fit Call at no cost; Executive kickoff; 3–5 structured interviews with management, Sales, Marketing, Delivery, Operations or relevant leaders
S02
HAUFFE Go-to-Market Strategy Sprint
- Investment
- €7,900 net
- Client effort
- approx. 6–8 hours
A clearly bounded strategy sprint for organizations that do not simply need more leads, but better go-to-market logic: target customers, offer, positioning, route to market / sales approach, evaluation of opportunities and a 90-day focus. Go-to-market logic means how your company decides which customers to win, with which offer, through which route to market and with which message.
Not more leads at any cost. Better target customers, clearer positioning and a more profitable growth logic.
Key outcomes
- ideal customer profiles / target customer segments
- customer value hypothesis
- offer and positioning logic
- route to market / sales approach recommendation
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Suitable for organizations that: want to open new target customer segments; need to position their offer more clearly; receive many leads but win too few suitable customers
Not included: no complete brand development; no finished campaign production; no operational lead generation
S03
HAUFFE OS Workshop
- Investment
- €9,800 net
- Client effort
- 1 workshop day with management and relevant leaders
An intensive workshop format to develop a shared customer value and decision logic for leadership, Sales, Marketing, Delivery and Operations.
Key outcomes
- shared definition of customer value
- customer value logic
- segmentation logic
- decision logic for customers, leads and priorities
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Suitable after: HAUFFE Decision Audit; HAUFFE Go-to-Market Strategy Sprint; or when the need is already clear
S04
HAUFFE OS Implementation Sprint
- Investment
- €14,900 net
- Client effort
- approx. 6–10 hours
A clearly bounded implementation sprint after an audit, GTM Strategy Sprint or workshop. The goal is to translate the developed decision and customer value logic into concrete working structures.
Key outcomes
- translation of customer value logic into working processes
- CRM, pipeline and KPI logic
- meeting and decision structure
- scorecards and evaluation logic
Optional extensions
These formats complement the digital products when leadership teams need additional clarification, facilitation or implementation support.
A
HAUFFE Sales Decision Clarity Sparring
- Investment
- €1,900 net per employee
- Client effort
- approx. 4–5 hours per employee
Individual sparring for sales people, key account managers and sales leads who want to evaluate real deals / sales opportunities more clearly, prepare customer conversations better and decide next steps with greater confidence.
Compact details
- better prioritization of deals / sales opportunities
- clearer conversation logic
- better next steps
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Format: 4 individual sparring sessions
Suitable for: sales people; key account managers; SDRs
Not included: no generic sales training; no motivational show; no group training
B
HAUFFE OS Implementation Sprint Plus
- Investment
- €24,900 net
- Client effort
- approx. 10–16 hours
An optional plus format for more complex organizations, multiple functions, multiple stakeholders or extended implementation.
Compact details
- extended stakeholder interviews
- multiple functional perspectives
- more detailed implementation roadmap
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Suitable when: multiple functions are involved; several leadership levels need to be included; sales, marketing, delivery, operations, CRM, KPIs and leadership need to be connected more strongly